Skip to main content
RankResume AI Resume Builder Logo
RankResume

Social Media Manager ATS keywords

Recruiters and Applicant Tracking Systems score Social Media Manager resumes by keyword match against the job description. Use these keyword groups as a starting point, then mirror the exact phrasing of the posting you are applying to.

Core ATS keywords

social mediacontent strategycommunity managementbrand managementanalyticsSEO

Role skills (from the social media manager resume example)

Content creationSocial media strategyCommunity managementBrand managementAnalytics & SEOCampaign management

Hard skills

Content creationSocial media strategyCommunity managementBrand managementAnalytics & SEOCampaign management

Soft skills

stakeholder managementcross-functional collaborationownershipprioritizationwritten communicationverbal communicationcreative problem-solvingbrand storytelling

Tools & platforms

Sprout SocialHootsuiteLaterCanvaAdobe Creative Cloud

Certifications to consider

Meta BlueprintHootsuite Platform Certification

How to use these keywords

  1. Copy the job description you are applying to and highlight every noun/phrase that appears more than once — those are the Social Media Manager keywords ATS weights most heavily.
  2. Aim for a 75–85% keyword match. Below 60% your resume is probably being filtered out; above 85% you are well-positioned.
  3. Do not keyword-stuff. Integrate terms naturally into bullet points that describe real outcomes.
  4. Use both the full phrase and the acronym where relevant (e.g. "Customer Relationship Management (CRM)") — different ATS parsers tokenize differently.
  5. Run the final resume through the free ATS resume checker before submitting.

Skip the guessing — check the exact keyword gap

Paste your resume and a social media manager job posting — get a free ATS score and see which keywords are missing.

Free ATS resume checkerSee Social Media Manager resume example

Common questions

What are the most important ATS keywords for a Social Media Manager resume?

The most important ATS keywords for a Social Media Manager resume are the ones that appear in the specific job description you are applying to — but social media, content strategy, community management are the baseline Social Media Manager terms that show up in most postings.

How many ATS keywords should a Social Media Manager resume have?

Target 15–25 role-specific keywords across your summary, skills, and experience sections. Density matters less than placement — keywords in the top half of the first page carry more weight.

Should I list keywords in a separate "keywords" section?

No — ATS parsers flag keyword-stuffed sections and recruiters ignore them. Weave keywords into natural prose inside your summary, skills, and bullet points.

How do I know which Social Media Manager keywords a specific job uses?

Paste your resume and the job description into the free ATS resume checker. It extracts the keyword gap automatically, showing exactly which Social Media Manager phrases the posting uses that your resume is missing.